Pure Aura Branding
Package Design
This brand campaign was designed for the fictional detox tea company, Pure Aura. The package consists of a commercial, full package design, point of purchase display design, business cards, a two-page magazine spread, and promotional posters.
The target demographic for this product was women and men, between the age of 20-40, who are not only looking for diet options, but also environmentally conscious. With this demographic, this brand needed to appeal to a variety of people. A stylized look that evolved around the environmentally conscious packaging, and natural health benefits, was created.
The package design process began with designing 50 concepts. Once those concepts where narrowed down to the final container design, that design was constructed to preview what materials it would be constructed with and how those fit with the label designs.
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Software:
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Adobe Photoshop
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Adobe Illustrator
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Autodesk 3DS Max
Commercial Production
The commercial for this brand package, was designed to match the stylized
tone of the packaging and logo. The commercial highlights the different people who might fall within the
brands target demographic, while illustrating key points that represent the brands message.
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Software:
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Adobe Illustrator
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Adobe Audition
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Brand Process
The logo design for Pure Aura, involved creating several different vector variations. The resulting logo came about after merging two of the initial concepts together.
Display Design
A point of purchase display was also designed. The design was developed to be easily constructed in stores, and easily recycled after a long store use or upgrade. The signature stylized leaf was carried into the final design.
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Software:
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Adobe Indesign
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Autodesk 3DS Max.
Collateral Design
The assets below, collateral pieces that would be produced through printing.
The business card was designed with a specific printer in mind that had the option for a die-cut leaf shaped business card available. The business card was designed with those specifications in mind.
For the two-page spread, the versatility of the product was described through the juxtaposition between winter and summer. A mockup was rendered out, to show the spread in a magazine.
The posters needed to be eye catching when displayed in stores and other advertising locations. They also were designed to be visually connected to the commercial, for brand recognition.
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Software:
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Adobe Illustrator
